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Travel is an incredible gift. It has the ability to open our eyes, our hearts and our minds to the unique cultures and spellbinding beauty of the natural world. With this gift comes a responsibility – to protect the world as we know it.



This is our ethos. We recognize our responsibility to leave a positive impact on the planet we call home, the people we visit, and the wildlife we find there. We manage our impact in two ways; as a business through our sustainability goals, detailed in How We Tread Right, and through our TreadRight Foundation®.  

Our efforts to MAKE TRAVEL MATTER® focus on:  





Launched in 2020, How We Tread Right (HWTR) is African Travel's five-year sustainability strategy. It is the sustainability blueprint for us and our sister brands under our parent company The Travel Corporation (TTC). 

Our strategy consists of 11 sustainability goals anchored to the United Nations’ Global Goals, which guide the way we are addressing climate change, sustainable food production, waste reduction, travel experiences, diversity and inclusion, and wildlife: the six main issues that we are currently focused on as a business. 

Learn more about how choosing African Travel means choosing a safari company that puts sustainability at the heart of everything we do. 

We are committed to transparency. To learn more about progress we are making against these goals, view our 2022 Impact Report.





Since the launch of our sustainability strategy, global action on the world’s response to climate change has continued to advance. We have matched that advancement through our decision to commit to net zero.  

Our Climate Action Plan outlines how we will reach net zero GHG emissions across the value chain by 2050 from a 2019 baseline year, with accompanying short-term and long-term targets that are validated by the Science Based Target initiative (SBTi). Our primary focus is to decarbonize, the most effective means to address climate change. To enable that, our parent company The Travel Corporation has established the following science-based reduction targets, validated by the Science Based Targets initiative (SBTi): 

Net Zero Target: Our Sustainability Goal 1 

  • Reach net zero GHG emissions across the value chain by 2050 from a 2019 baseline year 

Short Term Targets (2030) 

  • Reduce absolute scope 1 and 2 GHG emissions 46.2% by 2030 from a 2019 base year 

  • Reduce absolute scope 3 GHG emissions from purchased goods and services, business travel, and use of sold products 27.5% within the same timeframe 

Long Term Target (2050) 

  • Reduce absolute scope 1, 2 and 3 GHG emissions 90% by 2050 from a 2019 base year 

To cement our commitment to decarbonize, in 2022 we launched a Carbon Fund – a fund dedicated to financing initiatives to reduce the carbon emissions of our business. This fund is a bold step towards prioritizing the planet and will be used solely for initiatives that contribute to our net zero journey and help restore our planet. Progress made by this fund will be reported on in future Impact Reports

To further support our journey to net zero, our TreadRight Foundation will prioritize and invest in nature- based solutions developed to address climate change as well as the rapid loss of biodiversity. Learn more about TreadRight and our projects.  

We encourage you to read about our carbon measurement methodology, learn more about our Climate Action efforts, and view our recent Impact Report at our Impact Hub.



To travel is to learn; it is to support the people we meet along the way. And that is precisely what MAKE TRAVEL MATTER® Experiences do.

What they are:

MAKE TRAVEL MATTER® Experiences are conscious travel experiences chosen with great care based on the positive social or environmental impact they have both on their communities and our guests. Identify these experiences across our trips by locating the MAKE TRAVEL MATTER® Experience seal.

How they’re chosen:

There’s no guess work here. We use a proprietary e-assessment tool, endorsed by industry experts and developed exclusively for us, to measure experiences against a robust set of criteria in order to be a MAKE TRAVEL MATTER® Experience.

Using this set of criteria, we identify exactly how each experience advances at least one UN Global Goal while accounting for the enriching educational component on behalf of the traveler.

What to expect:

As a traveler you can be assured that by participating in one of these experiences your travel will have a positive impact and you will leave with a greater understanding of sustainable development issues worldwide, and the inspiring local community actions being taken to address them.

View some of our sustainable journeys or we can tailor an experience unique to an interest or passion. 




African Travel's Diversity, Equity and Inclusion (DEI) journey started many years ago, and in 2021 we launched our DEI Strategy and formalized specific and actionable goals across three core business functions: People and Culture, Travel Experiences, and Marketing and Communications. Learn more here.



TreadRight is a not-for-profit founded by African Travel and our sister brands under The Travel Corporation, to support sustainable tourism projects around the world. Through TreadRight, African Travel has helped fund more than 60 projects worldwide. Learn about our project partners at


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