Privacy Policy

Last updated: December​ 19, 2024

About This Policy

Privacy Policy

This privacy policy explains how African Travel Inc. uses and protects personal information related to our customers, website users, and others who interact with us. We are committed to protecting your personal data, and it is important that you read this privacy policy along with any other privacy notices we may provide when collecting or processing personal data, so you fully understand how and why we use your data. This notice supplements other privacy notices and does not override them.

African Travel Inc. (referred to as “we,” “us,” or “our” in this notice) values your privacy and strives to provide a secure, trustworthy experience across all interactions, whether you’re making a purchase, managing an account, or using our website.

 

Our Commitment

We respect your right to privacy and aim to ensure you have a positive experience with us, whether visiting our website, making bookings, or interacting with our brand. We know your personal data is important to you, and we want you to feel confident in our data protection practices, which reflect our commitment to handling your information with care.

 

How we collect your Personal Data

We collect personal data in various ways, including but not limited to:

• Direct Interactions: You may share personal information with us when you fill out forms, contact us by mail, phone, or email, or leave feedback about us on TripAdvisor or other platforms. This includes comments or photos posted on our social media platforms, as well as content where you have tagged us.

• Automated Technologies: As you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns. This data is collected using cookies, server logs, and other similar technologies.

• Third Parties: We may receive personal data about you from various third parties and public sources.

 

Categories of Personal Data

• Identity Data: Includes first name, last name, username or similar identifier, title, date of birth, and gender.

• Contact Data: Includes billing address, delivery address, email address, and telephone numbers.

• Financial Data: Includes bank account and payment card details.

• Transaction Data: Includes details about payments to and from you and other details of products and services you have purchased from us.

• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

• Profile Data: Includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

• Usage Data: Includes information about how you use our website, products, and services.

• Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.

• Call Recordings: Includes recordings of calls made to our reservation centres.

 

Legal Bases for Processing

We process your personal data under the following legal bases:

• Consent: You have given clear consent for us to process your personal data for a specific purpose.

• Contract: Processing is necessary for a contract we have with you or because you have asked us to take specific steps before entering into a contract.

• Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.

• Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided your rights and interests do not override those interests.

 

Records of Processing Activities

We process personal data for the following activities, along with their respective legal bases:

Activity	Purpose	Legal Bases	Source
Customer Payments	Process customer payments while meeting legal obligations and contractual agreements.	Legal Obligation, Contract	Live chat interactions, Customer support
Customer Master Data Processing	Manage and maintain accurate customer information for operational needs and contractual obligations.	Legitimate Interests, Contract	Internal business operations, Data analysis
Customer Self-Service	Enable customers to independently manage their accounts and services.	Contract	Customer requests, Document distribution
Abandoned Cart Follow-Up	Re-engage customers who abandoned bookings to complete transactions.	Legitimate Interests	Marketing campaigns, Customer interactions
Booking Services (Ecommerce)	Facilitate and fulfill bookings made through ecommerce platforms.	Contract	Marketing campaigns, Prospective customer interactions
Customer Booking	Process and manage customer bookings for various services.	Contract	Direct mail campaigns, Customer preferences
Booking Cruise Reservations	Handle and confirm cruise reservations.	Contract	Competition entries, Customer interactions
Customer Servicing via Genesys	Provide customer support using the Genesys platform.	Contract	Customer inquiries, Interaction records
Travel Agent/Partner Data Processing	Manage data related to travel agents and partners for collaborative services.	Contract, Legitimate Interests	Partner relationships, Customer interactions
Booking Bus Tours	Facilitate and confirm bus tour bookings.	Contract	Customer feedback, Survey responses
Customer Tour/Trip Logistics	Manage logistics and arrangements for customer tours or trips.	Contract	Customer feedback, Review submissions
Candidate Data Processing	Process data of candidates applying for positions within the organisation.	Legitimate Interests	Website interactions, Marketing analytics
Paid Media Marketing	Conduct marketing activities through paid media channels (e.g., paid search, social ads).	Legitimate Interests	Advertising campaigns, Prospective customer interactions
Customer Live Chat	Provide real-time customer support via live chat.	Legitimate Interests	Offline marketing campaigns, Customer preferences
Business Intelligence Reporting	Analyse data for business insights and reporting.	Legitimate Interests	Live chat interactions, Customer support
Customer Document Distribution	Distribute relevant documents to customers.	Contract	Internal business operations, Data analysis
Customer Marketing Campaigns	Execute marketing campaigns targeting existing customers.	Legitimate Interests	Customer requests, Document distribution
Prospect Marketing	Conduct marketing activities targeting prospective customers (e.g., email, digital marketing).	Legitimate Interests	Marketing campaigns, Customer interactions
Brochure Direct Mail	Send marketing brochures via direct mail.	Legitimate Interests	Marketing campaigns, Prospective customer interactions
Customer Competitions	Organise and manage competitions for customers.	Legitimate Interests	Direct mail campaigns, Customer preferences
Customer Inquiries (RAQ)	Handle and respond to customer inquiries (Request a Quote).	Contract	Competition entries, Customer interactions
Customer Management with Ground Handlers and Third Parties	Manage customer relationships with ground handlers and third parties.	Contract, Legitimate Interests	Customer inquiries, Interaction records
Customer Survey	Conduct surveys to gather customer feedback.	Legitimate Interests, Consent	Partner relationships, Customer interactions
Customer Reviews	Collect and display customer reviews on our platforms.	Legitimate Interests	Customer feedback, Survey responses
Website Visitors Marketing	Conduct marketing activities targeting website visitors who have interacted with us.	Legitimate Interests	Customer feedback, Review submissions
Prospect Advertising	Advertise to prospective customers through various channels.	Legitimate Interests	Website interactions, Marketing analytics
Customer Offline Mailings	Send marketing materials via offline mail to customers.	Legitimate Interests	Advertising campaigns, Prospective customer interactions

 

Marketing Communications

You may receive marketing communications from us if you have requested information or purchased goods/services from us, unless you have opted out. By opting in to receive marketing communications, you may also receive materials from our affiliated brands or partners offering related products, as well as through completed request-a-quote (RAQ) forms or brochure requests.

We may also receive your contact information from third-party lists, where you have provided consent to share your data with us for marketing purposes. This allows us to share information and offers related to our services with you.

If you prefer not to receive marketing from us or our affiliated brands, you can opt out at any time by unsubscribing through any marketing email sent to you or by contacting us.

For direct mail, you can unsubscribe by completing a specific form, Data Request Form | The Travel Corporation or by emailing us at compliance@ttc.com.

 

Business-Related Information

If you are associated with a business or organisation that is our customer, we may collect personal data, including:

• Business Details: Name, address, contact information, payment details, and financial information of the business.

• Role Within the Business: Your position (e.g., owner, partner, director, employee, agent).

• Work Contact Details: Work address, telephone numbers, fax number, and work email.

Purpose: This data is collected to fulfill contractual obligations and manage our business relationships effectively.

Legal Bases: The processing is necessary for the performance of a contract and is based on our legitimate interests in managing customer relationships and providing services.

 

Data Generated by Us

We and our suppliers or subcontractors may generate personal data about you in the following ways:

• Enquiries, Bookings, Complaints: Data generated when handling enquiries, bookings, or complaints.

• Fulfillment of Contracts: Data generated during the fulfillment of bookings or contractual agreements.

• Analysis of Personal Data: Insights gained through data analysis to improve services and customer experience.

• Website Usage: Data collected from your use of our website, as detailed in our cookie policy.

• Telephone Calls: Recordings of telephone calls for training and quality purposes.

Purpose: This data is used for operational purposes such as improving customer service, service delivery, and business analytics.

Legal Bases: The processing is based on legitimate interests to maintain and improve our services, fulfill contractual obligations, and comply with legal requirements.

 

Account, Registration, and Loyalty Information

We collect information regarding your accounts, registrations, and participation in loyalty programs.

Purpose: This data is used to manage your account, facilitate registrations and memberships, and administer loyalty programs.

Legal Bases: Processing is necessary for the performance of a contract and is based on our legitimate interests in providing personalised services and improving customer loyalty.

 

Correspondence

We process messages and communications related to bookings, enquiries, or contracts between you, us, and third parties.

Purpose: Correspondence data is essential for confirming bookings, responding to inquiries, resolving issues, and fulfilling contractual obligations.

Legal Bases: Processing is necessary for the performance of a contract and is based on our legitimate interests in providing efficient customer service and managing relationships.

 

Website Usage Information

We collect personal data from your use of our website, including:

• Data Collection: Information about your visits and interactions, including IP address, device details, browser type, operating system, and time-zone.

• Cookies and Web Beacons: Data collected through cookies and web beacons to enhance user experience and analyse website performance.

• Page Interactions: Data about the pages visited, services/products viewed, duration of interaction, etc.

Purpose: This data helps us improve website functionality, personalise user experience, and optimise marketing efforts.

Legal Bases: Processing is based on legitimate interests to understand user preferences, improve performance, and deliver relevant content and advertising.

 

User-Generated Content (UGC)

We may process content you provide related to your experiences with us, including:

• Feedback, Blogs, Reviews, and Images: Content submitted to our platforms.

• Marketing Use: Use of such content in marketing materials, on our website, in emails, or shared with trade partners.

Purpose: User-generated content enhances marketing, promotes engagement, and provides authentic testimonials.

Legal Bases: Processing is based on consent when you submit content and is necessary for our legitimate interests in promoting services and engaging with our audience.

 

Sharing Data with Third Parties

We may obtain personal data about you from third parties, including:

• Providers of Holidays, Accommodation, and Travel Services: Data obtained to fulfill bookings and provide comprehensive travel services.

• Credit, Fraud, and Identity Verification Agencies: Data obtained for identity verification, fraud prevention, and secure transactions.

• Businesses You Are Associated With: Data to enhance customer service and manage business relationships.

• Purchased Third-Party Lists: We may also receive personal data from third-party providers, including purchased marketing lists, where you have opted in to allow your information to be shared for marketing purposes.

• Social Media Platforms: We may collect personal data through interactions on social media platforms (e.g., Facebook, Instagram), including engagement with our advertisements and campaigns.

 

Sharing with Affiliated Brands:
We may share your personal data with other affiliated brands under The Travel Corporation (TTC) if you have explicitly opted in, requested a quote (RAQ), or requested a brochure from those brands. Your data will only be shared under these specific circumstances, and we do not sell or share your personal information for any other purposes.

 

Cookies

Cookies are small data files that allow a website to collect and store a range of data on your desktop computer, laptop or mobile device. Cookies help us to provide important features and functionality on our websites and we use them to improve your customer experience. Please see our separate Cookie Notice.

 

Location of Personal Data

We (and any affiliate of the Travel Corporation Group, subcontractor, or other entity processing your personal data on our behalf) may transfer, store, and process your personal data within the European Economic Area ("EEA") and the United States. We may also transfer your personal data outside the EEA and the United States only to companies within our group or to parties with whom we have a contract based on the Standard Contractual Clauses issued by the European Commission. We ensure that your personal data is protected by requiring all our group companies and contracted parties to adhere to the same data protection standards. This ensures that adequate safeguards are in place for such transfers outside the EEA and the United States.