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Giving Back

April 11th, 2016, by Sherwin Banda

Giving Back

As one of the founding members of the TreadRight Foundation a not-for-profit organization established by parent company The Travel Corporation and its family of brands, African Travel in partnership with the TreadRight, collaborates and contributes to help ensure that the communities and environments we visit remain vibrant for generations to come. To date, TreadRight has supported more than 35 sustainable tourism projects worldwide with the guiding principle of encouraging sustainable tourism development through conservation, leadership and support for communities. 

TreadRight’s past project partners include WWF, Conservation International and the National Trust in the UK. Current initiatives include sponsoring the National Geographic Society’s inaugural “World Legacy Awards,” helping to combat wildlife crime with WildAid, and empowering individuals with the Alliance for Artisan Enterprise.

WildAid is a successful wildlife protection organization with a proven track record. African Travel is helping to fund WildAid’s “Conservation through Communication” campaign, which reduces demand for illegal wildlife products by utilizing poignant multimedia campaigns, education initiatives and celebrity endorsements.

 

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